Meet Mik Thobo-Carlsen. Mik has been an entrepreneur since he was about 17 years old having started a lot of companies, he is now focusing on a number of projects that he runs as investor, CEO or as a partner. Mik talks about how starting up has become very easy, almost to easy. Because, it's so easy to get an idea and to think that you can copy the succes of others. But starting up is hard, it's a war against disbelieves, and often the idea isn't what matters the must. Instead it's pivotal and also very hard to find the right business model and to have the right people on board. That's is key for Mik when he invests or engage in a project. Mik talks specifically about his attempt to disrupt publishing, with his company Lemon Press, where every publication is a company, using his skills as an internet entrepreneur he and his partners has been very succesful in selling books the start up way. You might also know Mik as the founder of Mount Copenhagen, project that hopes to build a 3,5 kilometers mountain in the Copenhagen outskirts within an estimated timeframe of 200 years. But that's a whole different story.