The Social Digits
The Social Digits are not into all that startup buzz. They focus on delivering a good product and having a strong business model. Preaching Lean Startup methodology, disrupting, going to Silicon Valley and chasing funding is not of interest for these guys.
The Social Digits build product recommendation engines and other tools for e-commerce. According to partner Krestian Krogsgaard they are better than their competitors and especially suitable for small markets due to the fact that their tool unlike others work woth smaller data sets. In the video Krestian explains more about their business and gives his take on disruption, funding and Lean Startup.