According to Bjarke Myrthu interactive stories on the internet can engage people much better than for instance video. With Storyplanet he provides a simple tool for everyone to make interactive magazine-style pages from photos and video.
Storyplanet is right now doing beta testing. Hear him talk about his vision and how he is it realizing through a small and truely global and virtuel startup. Hear him talk about the advantages of being agile and lean and about the difficulties with testing in the early stages when you are inventing something new.