Meet Jørgen Balle Olesen Founder and CEO of SAXO.com - Denmarks largest online bookstore. Jørgen is an entrepreneurial figur and while he have build a succesfull online company out of the basement of his parents bookstore, to become a dominant player on the danish bookmarket, he is constantly pushing the envelope on his own business and innovating in an industry that is under going massive disruption.
Recently SAXO.com launched a new initiative SAXO Publish. SAXO Publish makes it possible for authors and others content creators to publish directly on SAXO.com enabling them to bypass the barriers for entering the market. Giving acces to the market and the readers in a much more easy and transparent way - and offering selfpublishers access to insight and marketing that once was hidden or hard to manage, has opened up new possibilities.
SAXO Publish was created and launched in just 3 month from the initial idea and vision was sketched out - not to build the perfect solution but to enable SAXO.com to meet a new market and search for new business models. Jørgen talks about how to innovate in a startup way while also being a well established business. And Jørgen gives us some honest insights to where he see the industry and SAXO.com is going in the near future.