Make life simpel, that is Nicolai Lønne's credo. Nicolai is the co-founder os sortesokker.dk. Sortesokker.dk sells black socks for men and women - that's is. Simple business, simple need. Nicolai and his team sat down and brainstormed about how they could make life more simple, the sock issue came up time and time again. So a small but catchy business idea was made, and customers where hooked immediately - they buy socks because it is the same size, quality and color everytime - ideally for the rest of your life.
Sortesokker is now moving into subscription model, and Nicolai talks about Subscription based models are a the future of retail. Sortesokker are starting expanding to other markets globally by streamlining everything and learning and documenting all the experiences of getting the business going. This also means be true to the simplest idea, so people who wan't socks with stribes or has other preferences than black socks, will need to go elsewhere.
We are very sorry that the poor quality of this video is not very good. Our Cameraman had an off day.