Mette Lykke Co-founder and CEO of Endomondo. Endomondo is a fitness application for your smartphone. Endomondo differentiate from others with a focus on the social dimension offering a lot of features that support pep-talks and competitions.
Mette also talks about how Endomondo is working with user involvement and building fast with feedback from very dedicated users that are a part of building the app - for instance testing features and helping with language translating text for the app. Endomondo had a global first approach and has been very succesful in having 15 million users, partly due to being featured on app stores and making social networks effect.