Endomondo.m4v

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Endomondo.m4v

Mette Lykke Co-founder and CEO of Endomondo. Endomondo is a fitness application for your smartphone.  Endomondo differentiate from others with a focus on the social dimension offering a lot of features that support pep-talks and competitions. 

Mette also talks about how Endomondo is working with user involvement and building fast with feedback from very dedicated users that are a part of building the app - for instance testing features and helping with language translating text for the app. Endomondo had a global first approach and has been very succesful in having 15 million users, partly due to being featured on app stores and making social networks effect.