Codesealer is software startup working to make online bank more secure against hacking, session hijacking and phising without imparting the user with downloading any software. Codesealer building on a software as service business model. CEO Nicolaj H. Nielsen is talking about the importance of being close to the costumer and understand where their pain is. In Codesealer's case the customers are large banks, but same rules as with a B2C startup - you need to collaborate and engage deeply with them. Nicolaj's advice is that, probably your initial idea not right, and that it all comes down to having the right people - not the best idea.