Christian Valentiner, DR

User Driven Innovation and Development

Danish Broadcasting Corporation (DR), Christian Valentiner

Letting your users be part of the innovative process of development is not a simple task.
Who do you involve? Do you use a qualitative or a quantitative approach? Use of social tools? How does it affect you strategic planning? And most importantly.. How will you transform the input to feasible products.
The case study will illustrate do’s and don’ts and different takes on different methods of approach.