Adriana Lukas, keynote
Open, Social Businesses: Privacy, Relationship Management and Personal Data
In this keynote Adriana will cover:
Open business: How to generate not only conversations but also relationships
VRM (vendor relationship management): A project designed to redress the balance of power between the vendors and customers
Customer empowerment: Making the individual the point of integration for their data
The impact on privacy and autonomy of users and customers
Adriana Lukas helps organisations turning the social web into a sustainable expertise and a part of the business. Since founding the Big Blog Company, probably the first specialist blogging consultancy in early 2003, Adriana has advised companies in Europe and the US on how to make sense of the ’social media’ hype and if and how to use blogs, RSS, wikis and tags in their communications and beyond.